Ford Fires CEO Mark Fields for Lagging Behind
Unless you’ve been living under a rock, you’ve probably heard of a little company called Tesla. Earlier this year, Tesla became the largest U.S. auto maker by market value. This was in no doubt due to its electric car offerings. Plug-in electric cars are selling very well in California. So it comes as no surprise that Ford fires its CEO in large part for completely ignoring the electric car market.
But Didn’t Ford Commit To Electric by 2020
They may have had a press conference here or there about “electrifying” their cars, however no solid information has been released. Further more, they were most likely talking about plug-in hybrids as opposed to a true electric vehicle. In the same time, GM has been busy working with LG to create the highly reviewed Bolt EV.
Another thing to keep in mind is the relevance of automation. Earlier this year, we reported that Tesla is preparing fully automated cars. The idea of entering an address in your GPS and letting the car deal with it has clearly excited more than a few people. And while Ford has been rather quiet about this, GM buys Cruise Automation, a self-driving car startup. While GM gears up for the future, it feels like Ford is just not committing enough. its luke-warm approach to electric and automation feels lackluster compared to the competition.
Can Jim ‘Hack it’
Terrible puns aside, Ford has announced that Field’s replacement is former Steelcase CEO Jim Hackett. Known for his comeback stories, Hackett seems like a great fit for the struggling automaker. He’s a strong believer of change and is often described as a tough no-nonsense guy. Only time will tell if Jim can do a good job, but it’s definitely crunch-time. Hopefully, new management can send the struggling automaker in the right direction.