Microsoft’s New Console: The XBox One X


Microsoft Hopes to Shake Things Up With The Xbox One X

The video game console market is in an awkward spot right now. Consoles used to have a predictable upgrade cycle. Every five or so years, the big 3 would get onstage at E3 and show off their brand new shiny hardware. Well, this generation is a game changer.

If you don’t live under a rock, you’ve probably heard about the Nintendo Switch. Nintendo’s new handheld/living room console hybrid has been selling like hotcakes. After the commercial failure of the Wii U, Nintendo had to innovate and eventually released a console outside of the predictable life cycle consoles usually have. Well, Nintendo wasn’t the only one that was struggling this generation. The Xbox One release was less than spectacular. While Microsoft backtracked on the always-online-kinect-mandatory ridiculousness, the Xbox One never quite recovered. Well, this E3, Microsoft’s back at it again with the brand new Xbox One X.

Is It a New Console?

Kiiiiinda…The Xbox One X plays all Xbox One games, some Xbox 360 games, and, just announced yesterday, original Xbox games. But there is more than meets the eye here. Although not explicitly stated, I think Microsoft is approaching this a bit differently. Had they released a brand new platform, those who bought the Xbox One would feel burned. However, the Xbox One platform is a commercial failure, so where does the Xbox One X fit in? Part of me wants to say that Microsoft is planning on slowly phasing out the original Xbox One. By the time Sony and Nintendo are ready to announce their next console, the Xbox One X will already have the upper hand when it comes to game library and install base. It’s a risky strategy, but one that could really pay off.

Release Date and Price

You can buy the Xbox One X on November 7th, 2017 for $499, just in time for the holiday season. I have some concerns regarding the price. It seems to me that breaking the $400 mark on a console has never been successful. We’ll have to wait and see, until then, make sure to check back with us for more E3 news.